A Complete Guide to Niche Keywords for Mascara & Cosmetics: Analysis of Cross-Country Nomenclature from an OEM Factory Perspective

II. Niche Keywords & Cross-Country Expressions of Related Cosmetics

(I) Niche Keywords for Eye Makeup-Related Categories

1. Cool-Tone Mattifying PigmentCorresponding to the recent popular "cool-toned eye makeup", it refers to low-saturation cool-colored powders such as gray-toned cement brown and pinkish lotus gray. Its core is to add titanium dioxide to adjust the color level to achieve "eye puffiness reduction". When customizing for brands, we mark the "gray value" of this powder (usually 15%-25%), a niche parameter that directly determines whether the eyeshadow is suitable for yellow skin tones.
2. Brow Setting Wax BaseA hidden ingredient term in brow gels/powders, referring to a mixed base of natural plant waxes and synthetic waxes, which affects the "long-lasting non-smudging" of brow makeup. For brow products developed for European brands, we use a "Wax Base" with a higher proportion of beeswax to meet their demand for "all-day setting".
3. Lip Pigment CarrierA niche formula term, referring to the oil matrix that carries pigments in lipsticks, which determines whether cool-toned lip colors (such as plum-beige and burnt earth brown) are "pigmented without creasing". In our R&D, this carrier is a blend of squalane and jojoba oil, ensuring that cool-toned lipsticks can spread evenly even on dry lips.

(II) Key Differences in Cross-Country English Expressions of Related Categories

1. Eyeshadows: The general English term for cool-toned puffiness-reducing eyeshadows is "Cool-Tone Eyeshadow". In Europe, it is often expressed as "Matte Contour Eyeshadow" (emphasizing contouring and puffiness reduction), while in Japan and South Korea, it is called "Anti-Puff Eyeshadow" (highlighting the "anti-puff" function). We adjust the matte degree and pigmentation of the powder according to the nomenclature.
2. Brow Products: The "setting type" of brow gel is called "Brow Gel" in Europe and America, while Japan prefers "Brow Fixer". In R&D, the former adds more film-forming agents, and the latter focuses on "natural luster".
3. Lip Products: The general English term for plum-beige lipsticks is "Plum-Beige Lipstick". The U.S. market calls it "Berry-Toned Lipstick" (highlighting the berry tone), and Europe calls it "Mauve Lipstick" (emphasizing the gray tone). We adjust the pigment ratio to adapt to regional preferences.

III. Terminology Application & Cross-Country Adaptation Suggestions from OEM Factories

1. Unification of Terminology in Technical Documents: In the technical agreements of cross-border orders, the English definitions of niche terms such as "Semi-Dry Film-Forming Window" and "Wax Layered Coating" must be clarified to avoid formula deviations due to ambiguous expressions—for example, unifying "lengthening" as "Lengthening" instead of "Extending" to ensure consistent process goals.
2. Reverse Adaptation of R&D to Market Nomenclature: If a brand launches a "Fiber-Infused Mascara" for the European market, we will increase the addition of 0.1-0.3mm nylon fibers; if it targets the Japanese market with "Eyelash Base", we will focus on the R&D of moisturizing bases to ensure that product functions accurately match market nomenclature.
3. Collaborative Terminology Design for Sets: In mascara and eyeshadow sets, the terminology logic must be consistent—for example, when "Cool-Tone Eyeshadow" is matched with "Fiber-Infused Mascara", the puffiness-reducing powder of the former and the lengthening fibers of the latter form a "3D eye makeup" synergy, and their English labels should reflect this matching advantage.