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DOVS Makeup specializing in cosmetics research and development for 24+ years.

What to Consider When Choosing an OEM Factory for Custom Foundation

Key factors brands must evaluate before customizing foundatio

Developing a custom foundation is one of the most critical steps for a beauty brand. Foundation directly affects skin appearance, comfort, and consumer trust, making the choice of a professional cosmetics OEM factory essential. As a manufacturer specializing in high-quality foundation customization, we recommend brands pay attention to the following key factors.


1. Formula Customization Capability

Foundation performance depends heavily on formulation. A qualified OEM partner should be able to customize texture, coverage, finish, oil control, hydration, and skin feel—rather than offering only pre-made stock formulas. True customization ensures product differentiation and long-term brand value.


2. Shade Accuracy and Color Consistency

Color matching is one of the biggest challenges in foundation development. An experienced OEM factory must have advanced color adjustment expertise to ensure consistent shades across batches and under different lighting conditions.


3. Stability and Wear Performance

Foundations must remain stable during transportation, storage, and daily use. Stability testing, anti-separation control, and long-wear performance are essential to prevent issues such as color streaking, separation, or patchy wear.


4. Raw Material Quality and Safety

High-quality foundations rely on carefully selected raw materials. A professional OEM factory uses approved, traceable ingredients and conducts strict quality inspections to ensure safety, skin compatibility, and regulatory compliance.


5. Production Consistency and Quality Control

Batch-to-batch consistency is critical for brand credibility. Reliable OEM partners implement standardized production processes and strict quality control systems to ensure every batch meets the same performance standards.


6. Regulatory and Market Compliance

Different markets have different cosmetic regulations. A competent OEM factory should provide guidance on compliance requirements for your target markets to reduce regulatory risks.


7. Long-Term OEM Partnership Value

Beyond production, a good OEM partner supports future formula upgrades, shade expansion, and product line growth—helping brands scale sustainably.

To explore professional OEM/ODM foundation customization services, visit our official website:
👉 https://www.dovsmakeup.com/oem-odm.html


Why Work with a High-Quality Cosmetics OEM Factory

Custom foundation success depends on technical expertise, quality control, and reliable manufacturing. Working with a professional OEM factory allows brands to focus on marketing and growth while ensuring product excellence.

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