What to Put on Eyelids Before Eyeshadow? Custom Eye Makeup Base Solutions from Cosmetic OEM Factories
2025-08-30
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In the eye makeup routine, "what to put on eyelids before eyeshadow" is a frequent consumer question and a key entry point for brands to develop differentiated products. Applying eyeshadow directly on bare eyelids often causes creasing, dull color payoff, and quick melting. The right "pre-eyeshadow base" solves these issues while boosting makeup texture and longevity. As a professional cosmetic OEM factory, we break down suitable base product types, core functions, and formula logics to help brands develop market-aligned products and seize segmented track opportunities.
I. 4 Core Pre-Eyeshadow Base Products: Function & Market Demand
Suitable pre-eyeshadow bases must meet three criteria: "no impact on eyeshadow color," "enhanced adhesion," and "adaptation to eyelid skin." Below are four mainstream types:
1. Professional Eyeshadow Primer: The "Gold Standard"
Core Functions: Prevent creasing, boost color payoff, extend wear. Eyelid skin is thin, oily, and delicate—ordinary products fail to form an oil-resistant barrier. Professional primers use film-forming tech and oil-control ingredients to solve melting at the source. Research shows they extend wear by 6-8 hours and reduce creasing by 90%.
Formula Design (OEM Focus):
- Anti-creasing: Add film-forming polymers (PVP, acrylates copolymer) for a flexible, breathable oil-resistant film;
- Color boost: Blend spherical powders (nylon-12, polymethyl methacrylate) for slight tackiness to grip pigments (ideal for matte/light eyeshadows);
- Gentle care: Include panthenol, madecassoside, hyaluronic acid; avoid alcohol, fragrances, heavy metals (three-free formula);
- Texture: Gel or lightweight cream (thicker than face primer for coverage, non-greasy to avoid clumping).
Market Demand: Young consumers (18-35) favor "oil-control anti-creasing," "sensitive-friendly," and "high-color" variants. Premium margin reaches 30%-50%, a key profit driver for brands.
2. Eye Concealer/Brightening Cream: Correction + Base
Core Functions: Cover pigmentation (dullness, redness) for an even base, preventing dark eyeshadows from looking muddy and light ones ashy. Used as step two in "primer + concealer" or alone for mild correction.
Formula Design (OEM Focus):
- Coverage balance: Micro-pigments (iron oxide yellow/red/black) at 5%-8% (too high ruins color payoff, too low is ineffective); tones: skin/light peach (neutralize dullness);
- Crease-free adhesion: Add soft-focus powders (silicon dioxide, boron nitride) to fill fine lines and boost eyeshadow compatibility;
- Longevity: Blend mild film-forming agents (hydroxyethyl acrylate copolymer) for 4-6 hours of wear (no fading with layering).
Market Demand: Mature users (25-40) prefer this dual-function product. Brands can develop "2-in-1 concealer + primer" to simplify routines, aligning with "efficient beauty" trends.
3. Eye Moisturizing Serum/Eye Cream: Dry/Sensitive Skin Partner
Core Functions: Hydrate dry/sensitive eyelids, repair barriers, prevent caking/irritation. Note: Avoid thick, greasy creams (cause slipping)—choose lightweight options.
Formula Design (OEM Focus):
- Lightweight hydration: Small-molecule hyaluronic acid, glycerin, panthenol; avoid petrolatum/lanolin; texture: serum/gel (absorbs in 1-2 mins);
- Soothing repair: Add allantoin, dipotassium glycyrrhizinate, portulaca extract; pass sensitive skin tests (EU ECOCERT, China certification);
- Oil-free: "Oil-in-water" emulsification (no oily film, compatible with powder/cream eyeshadows).
Market Demand: Dry/sensitive users account for 35% of eye care consumers. These products extend "eye makeup + skincare" portfolios to boost stickiness.
4. Transparent Eye Setting Powder: Oily Skin Essential
Core Functions: Absorb excess oil for a matte base (ideal for oily/combination skin or hot/humid environments). Applied lightly after primer to enhance oil control and prevent melting.
Formula Design (OEM Focus):
- Oil-control: Porous silica, mica, polymethyl methacrylate (high oil absorption—2x weight; non-heavy);
- Fine texture: 5-10 micron particle size (no flying powder, no eye irritation, no pilling with eyeshadow);
- Transparent: No pigments (avoids altering eyeshadow color, suits all shades—especially light/pearlescent).
Market Demand: Sales rise 40% YoY in summer/humid regions. Brands can bundle with primer for "oil-control eye sets."
II. 3 Brand Strategies for Pre-Eyeshadow Bases (OEM Support)
Consumer demand has shifted from "single-function" to "precision adaptation." Brands need differentiated strategies with OEM support to avoid homogeneity.
1. Skin-Type Segmentation: Targeted Pain Point Solutions
Eyelid issues vary by skin type. OEMs help develop "skin-type exclusive" variants:
- Oily/combination: Boost silica (8%-10%) and zinc PCA; oil-free film-forming formula; 8-10 hours wear;
- Dry/sensitive: "Small-molecule hyaluronic acid + ceramide" for hydration; madecassoside/panthenol for soothing; zero-irritation tests; hydrating gel;
- Mature: Blend peptides (acetyl hexapeptide-8, palmitoyl pentapeptide-4) to reduce fine lines; soft-focus powders fill wrinkles.
OEM Support: 300+ skin-type formulas; 7-10 day sampling; MOQ 200 units (test market before scaling).
2. Functional Integration: "One-Step" Products
"Efficient beauty" drives demand for multi-functional bases. OEMs help develop:
- 2-in-1 "primer + concealer": 3%-5% low-concentration pigments (balances anti-creasing and mild coverage; suits minor imperfections);
- 2-in-1 "serum + primer": "Small-molecule hyaluronic acid + film-forming agent" (hydrates then locks makeup; solves dry skin’s "moisturize vs. long-wear" conflict);
- 2-in-1 "sunscreen + primer": Physical sunscreens (zinc oxide/titanium dioxide, 5%-8%); SPF30+ PA+++; outdoor-friendly (no UV aging, no color payoff impact).
OEM Support: Multi-functional formula R&D; adjust function priority; ensure ingredient compatibility.
3. Scenario-Based Design: Adapt to Usage Needs
OEMs help tailor products to scenarios:
- Commuting: "Fast-drying primer" (30s film formation; 8-hour wear); 10-15ml portable tube (easy touch-ups);
- Party/dating: "Transparent high-tack primer" (spherical powders boost pearlescent shimmer; no particle dispersion);
- Beginner: "Velvet texture" (non-sticky, low error rate); mini brush included (lowers usage threshold).
OEM Support: Scenario-based formula tweaks; packaging customization (e.g., glitter-friendly formulas, leak-proof commuter packs).
III. OEM Factory Core Support: Full-Chain Assistance
Developing pre-eyeshadow bases requires professional R&D, QC, and production. OEMs reduce risks, cut costs, and speed up launches.
1. Formula Library + Custom R&D
- Existing formulas: 500+ for primers, concealers, serums (oil control, moisturization, etc.); brands can select or fine-tune (e.g., replace extracts);
- Custom R&D: Senior formulators (10+ years) develop exclusive formulas; pass 10+ tests (compatibility, longevity);
- Trend tracking: Reserve formulas for hot ingredients (2024: ectoin, ergothioneine) to seize trends.
2. Strict Quality Control
- Raw materials: FDA/ECOCERT-certified; traceability system; test reports for each batch (no heavy metals/microbes);
- Production: GMPC compliance; fully automated lines (no contamination); 100,000-class clean environment;
- Compliance: Microbial/heavy metal/irritation tests (eyelid-specific); assist with China filing, EU CPNP registration.
3. Full-Chain Services
- Packaging: Functional-aesthetic designs (e.g., slim tubes for primers, jar + brush); custom printing (logos, ingredient diagrams);
- Production: Flexible MOQ (200-5000 units); 20-30 day cycle; batch delivery (reduce inventory);
- Marketing: Provide comparison charts, ingredient videos, tutorials (supports Xiaohongshu/Douyin promotion).
IV. Cooperation Case: Oil-Control Eye Base Set
A new beauty brand partnered with us to develop an "eyeshadow primer + setting powder" set for oily skin (18-28 years, 129-159 RMB):
- Needs: Solve creasing/melting; 10-hour wear; non-greasy; portable;
- Formulas:
- Primer: 10% silica + 5% zinc PCA (oil control); PVP film-forming; transparent gel (30s dry);
- Setting powder: 8-micron porous silica/mica (non-flying); mini puff for localization;
- Testing: 2-week trial; adjusted primer greasiness; 500-set trial production;
- Delivery: 5000 sets in 30 days; slim tube + mini case (IP printing);
- Feedback: 8000 units sold in 1 month; 92% positive reviews ("great oil control," "no creasing"); built "professional base" reputation.
V. Conclusion: Seize the Pre-Eyeshadow Track
The "what to put on eyelids before eyeshadow" demand reflects a 100-billion-yuan eye makeup opportunity. Targeted bases solve consumer pain points, improve portfolios, and boost brand professionalism.
As a professional OEM, we offer full-chain capabilities (R&D to delivery) to customize cost-effective products. Whether single-function primers, multi-functional bases, or scenario-based sets, we provide precise solutions to help brands stand out in the eye makeup track!
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