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DOVS Makeup specializing in cosmetics research and development for 24+ years.

Top Foundation Pain Points: Insights from a High-Quality Cosmetics OEM

Uncover Common Foundation Gripes and How We Solve Them as a Trusted Cosmetics OEM

As a high-quality cosmetics OEM, we’ve dug deep into social listening and client feedback to pinpoint top foundation pain points haunting users.
  • Short Wear Time & Shine: Oily and combination skin users frequently complain of foundation fading within 3-4 hours, with T-zone shine breaking through quickly.
  • Caking & Flaking: Dry skin users struggle with caking around the nose and cheeks, while even normal skin can flake by midday, ruining the finish.
  • Skin Irritation: Fragrances, alcohol, and synthetic pigments in many formulas trigger redness, breakouts, and stinging—top complaints for sensitive skin types.
  • Shade Mismatches: Limited shade ranges, ashy undertones, or overly pink hues fail to blend naturally, leaving a "mask-like" look.
We address these at our OEM facility with targeted formulations: Squalane and silica blends for 8-hour wear and shine control; hyaluronic acid to prevent caking; fragrance-free, non-comedogenic bases for sensitivity; and 40+ shade ranges. A recent client saw 68% fewer negative reviews post-launch.
Ready to create a foundation that solves user pain points and stands out? DM our cosmetics OEM team for a custom formulation consultation—we turn gripes into customer favorites.

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How Long Until Your Brand’s Foundation Separates? Expert Insights from Our OEM Lab
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Produce high quality cosmetics in line with international standards for many well-known brands at home and abroad. 
Contact: Mr. Zhang
Tel: +86 13695223393
WhatsApp: +86 13695223393
Company Address: Building F8, 54, Zone D, Industrial Park, Foshan, Guangdong, China
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