Top Foundation Pain Points: Insights from a High-Quality Cosmetics OEM
Uncover Common Foundation Gripes and How We Solve Them as a Trusted Cosmetics OEM
2025-11-03
As a high-quality cosmetics OEM, we’ve dug deep into social listening and client feedback to pinpoint top foundation pain points haunting users.
Short Wear Time & Shine: Oily and combination skin users frequently complain of foundation fading within 3-4 hours, with T-zone shine breaking through quickly.
Caking & Flaking: Dry skin users struggle with caking around the nose and cheeks, while even normal skin can flake by midday, ruining the finish.
Skin Irritation: Fragrances, alcohol, and synthetic pigments in many formulas trigger redness, breakouts, and stinging—top complaints for sensitive skin types.
Shade Mismatches: Limited shade ranges, ashy undertones, or overly pink hues fail to blend naturally, leaving a "mask-like" look.
We address these at our OEM facility with targeted formulations: Squalane and silica blends for 8-hour wear and shine control; hyaluronic acid to prevent caking; fragrance-free, non-comedogenic bases for sensitivity; and 40+ shade ranges. A recent client saw 68% fewer negative reviews post-launch.
Ready to create a foundation that solves user pain points and stands out? DM our cosmetics OEM team for a custom formulation consultation—we turn gripes into customer favorites.