Private label cosmetics, also known as white-label cosmetics, refer to products manufactured by a third-party factory and sold under a brand's name. This model allows beauty brands to select pre-existing products, customize them, and sell them under their own label, enabling quick entry into the market while minimizing product development and production costs. For aspiring beauty entrepreneurs and companies looking to build a brand, private label cosmetics provide an ideal solution.
In this guide, we will cover the basics of private label cosmetics, their advantages, and how to successfully partner with a cosmetics factory to create a thriving beauty brand.